Britag Pte Ltd is the appointed Master Distributor of Prodco Analytics. Prodco offers retail performance solution which delivers real-time analytics and shopper behavior insights, allowing retailers to accurately and effectively measure customer traffic patterns. Accurate traffic information gives management and operations professionals a timely, valuable tool to maximize profitability and improve productivity. We provide information such as actual shopper counts (real time and period based) and entrance/exit patterns of your patrons. When combined with sales data, management can compute and monitor promotion effectiveness, determine store conversion ratios, optimize staffing, and objectively evaluate and compare store/chain performance.